Whole Foods just got "wholer"

Posted by Christy On Sunday, January 16, 2011 2 comments

Whole Foods is undoubtedly one of my favorite places in the world.  If you've never been there, when you walk in - it has a wonderful aroma of herbs and goodness.  It's filled with organic options and are generally geared toward health and wellness, but they have their share of chocolate and decadence.  You can find all kinds of new things here to cook that normally isn't found in your average run of the mill grocery store.

Well it just got even better!  Whole Foods is introducing a new program called "Health Starts Here."

What does this mean?
— Adding healthier prepared foods and baked goods in stores nationwide that meet new criteria such as sprouted grain bread with no refined flour, added oil, refined sugar or processed ingredients.
— Posting nutritional scorecards around markets to help shoppers choose foods with the most nutrients per calorie.
— Employing a specialist in healthy eating at each store to provide tips, tours and demonstrations for customers.
— Increasing services such as wellness clubs and nutrition education.

Whole Foods is testing wellness clubs at five stores where customers can pay a fee for education, a dining club and discounts on foods that meet the "Health Starts Here" criteria. Also, customers can sign up for a week-long nutrition education program that is now only offered to employees. The company promises even more changes in the future.

2 comments:

Jackie E-S said...

Whole Foods is a fun store to be in when I can get to one. Good to know what they are put to.

Cricket said...

Now if they would just do the shopping and cooking for me too! (grin)